FAQ Page2020-01-05T14:30:37-06:00

HAVE QUESTIONS?

Get Answers to Common Questions

How effectively/efficiently is my CS team interacting with customers?2020-01-05T13:58:09-06:00

Problem

More and more of brands’ customers are finding and interacting with them on online marketplaces. Brands have visibility into CS KPIs through traditional customer service channels (email, phone) but lack visibility into CS performance on marketplaces.

Why 3PM

3PM collects customers questions and product reviews, enables brands to respond at scale, and tracks responses over time. Such reporting informs stakeholders as to the efficiency and effectiveness of CS teams in interacting with customers.

Example

Melissa & Doug uses 3PM CONNECT to respond to negative customer reviews (<3 stars).

Can you let us know which retailer is breaking MAP first?2020-01-05T13:56:54-06:00

Problem

Price erosion is a problem for brands because when one retailer breaks MAP, they all follow. Most brands believe it’s Amazon, but they do not have evidence.

Why 3PM

3PM timestamps our data and has the ability to send multiple scrapers to all of the retailers at the same time.

Example

3PM solved this problem for HBO. During this investigation, 3PM was able to show that one of the other retailers were following Amazon’s buy box and not Amazon. So when Amazon put a 3P seller in the buy box at a lower price, the other retailer lowered their price. Immediately, Amazon lowered their price to meet the other retailer.

Who is winning the Buy Box on my products and at what price?2020-01-05T13:55:23-06:00

Problem

Winning the Buy Box on Amazon is an indicator of product revenue. When a brand isn’t winning the Buy Box on their product listings, others are, thus diverting revenue away from the brand. In some cases, Buy Box winners are breaking MAP.

Why 3PM

3PM continuously scans a brand’s listings on marketplaces and maintains time-stamped records of sellers, offers, and prices on every listing, including the Buy Box winning price.

Example

[Company]’s sales on Amazon have slipped. They suspect this is due to other sellers on their listings winning the Buy Box, but aren’t able to effectively track this across their 1k+ ASIN catalog. 3PM collects this information and provides data to [Company] showing who is winning the Buy Box, how often, and on how many of [Company]’s listings.

How much used / expired / counterfeit product from my brand is being sold?2020-01-05T13:53:48-06:00

Problem

Marketplaces provide almost anyone direct access to a brand’s customers- these sellers create a risk to the brands reputation. Current laws put the onis on the brand; therefore, the brands need to have transparency into how their products are being represented and their customer experience.

Why 3PM

3PM builds merchant risk profiles and gathers customer signals that predict and detect these product issues that can harm a brand. By arming brands with this information, they can report issues to marketplaces and better engage with them to drive long term improvements.

What questions are customers asking about my products?2020-01-05T13:52:34-06:00

Problem

Amazon and Target (starting 2020) penalize companies for not responding to customer questions. Due to the number of listings, it is difficult to manage and respond. Moreover, other customers often respond to questions and provide inaccurate information to future customers.

Why 3PM

3PM collects customer questions, and equips brands with the ability to monitor and respond to questions at scale. In addition, by organizing the questions, other stakeholders can use these insights to improve the product and listing content.

Which of my products have persistent quality issues? Design issues?2020-01-05T13:51:12-06:00

Problem

Marketplaces make it difficult to get good customer signals on product problems. Customers tend to report issues to the marketplace, not the brand.

Why 3PM

3PM collects product reviews on Amazon, and equips brands with the ability to monitor the customer experience and take action. In physical retail world, a bad experience impacts 4 to 5 people, but in a digital world it could impact thousands (Jeff Bezos). Furthermore, the brand can use the product reviews to identify manufacturing or supply chain concerns. For example, Melissa & Doug may be monitoring if products have mold from being manufactured during the rainy season in China.

Example

Melissa & Doug are using this feature to identify a manufacturing or 3P seller problem.

Are my product reviews being syndicated completely and accurately?2020-01-05T13:49:39-06:00

Problem

We know from previous analyses that brands that use BazaarVoice or PowerReviews to syndicate their product reviews often don’t get all of their reviews syndicated. They are paying for the product reveiws to be syndicated, but may not be receiving what they paid for.

Why 3PM

3PM has omni-channel visibility into product reviews that display on marketplaces and retailer sites, and can quickly audit against the syndicated reviews that BazaarVoice and PowerReviews.

Example

3PM’s analysis of over 50k syndicated product reviews found that 49% did not appear on the retailers website.

Can you track our ASINs star rating?2020-01-05T13:48:06-06:00

Problem

Amazon prevents brands from advertising and promoting products that fall below certain star rating thresholds. For brands with large catalogs, ASINs can have advertising campaigns shut off without warning, negating A&P strategies.

Why 3PM

3PM tracks every aspect of a product listing, including its star rating. 3PM can alert brands which products are at risk of losing A&P privileges and enable brands to take early, remedial action.

Can you track the number of product reviews across multiple channels?2020-01-05T13:45:19-06:00

Problem

The number of product reviews is important for a products SEO. Many companies will track

Why 3PM

3PM tracks every aspect of a product listing, including its star rating. 3PM can alert brands which products are at risk of losing A&P privileges and enable brands to take early, remedial action.

Example

[Company] created an advertising campaign for one of its product lines before the holidays. Some products are highly-rated (4+ stars), others are not. 3PM provided alerts to [Company] when product star ratings drop to near 3.5 stars, which is when products become ineligible for Amazon advertising.

Do you have competitors data?2020-01-05T13:38:19-06:00

Problem

Companies are looking at e-commerce data to provide them an edge with product development and to increase revenue of existing products. They seen small brands grow and witnessed Amazon create 100+ successful private label brands using this data.

Why 3PM

3PM’s ability to collect and put structure into the unstructured data. Creating structure will make the data more actionable.

Example

3PM is in discussion with Purina to give them access to data warehouse.

How do my products rank in my leaf node compare against my competitors on Best Seller lists? Movers and Shakers lists? Most Wished For lists?2020-01-05T13:36:46-06:00

Problem

Each Amazon listing has a category path (browse node) and at the end of the path is a leaf node. Internal studies at Amazon have uncovered that moving into the correct leaf node can boost revenue 5 to 15%. When you have hundreds or thousands of products, checking leaf nodes is not only time consuming, but difficult.

Why 3PM

Because 3PM does not rely on Amazon API, we are able to collect the browse and leaf nodes and the listing rank. Combining this information will help the user identify if they are in the correct leaf node.

Example

Most clients that we have shown this to have been extremely excited.

Can you rate my listings? Where should I start?2020-01-05T13:34:45-06:00

Problem

Companies are managing 1,000+ listings. It’s very difficult to know which listiings need improvement. Besides top selling products, 3PM can show attributes that would have the highest impact.

Why 3PM

3PM’s ability to colllect every listing detail on a page, we can analyze the listing to create a index score of the listing. For example, if the listing is missing bullet points or the title is not optimized for mobile. By providing a score, it provides the brand a road map.

Is my digital product content being syndicated correctly?2020-01-05T13:33:41-06:00

Problem

Product Information Management companies like Salsify help brands by simplifying the content publication process, but often leave gaps in what they push out and what actually appears on marketplaces.

Why 3PM

3PM collects data as it appears on marketplaces — what we see is what customers see. 3PM has the unique ability to audit displayed marketplace content for consistency with what Salsify attempted to publish.

Example

Purina relies on Salsify for product content syndication. Due to the number of inaccuracies, they were spendiing human capital manually checking the syndicated content. 3PM has made the QC/ auditing process easy and efficient with better results. Computers are better than humas at this job.

Can you QC my listing content by zip code?2020-01-05T13:32:16-06:00

Problem

Retailers like Walmart Grocery have programs for brands by location- brands want to know if the pricing and listing content is correct for each location.

Why 3PM

Because 3PM does not rely on an e-commerce websites API, 3PM can QC price and listing content by zip code.

Example

Purina provided us a list of 2,000 unique zip codes that they would like us to QC.

Is my digital product content consistent with my brand guidelines?2020-01-05T13:28:01-06:00

Problem

Digital product content changes happen 5 billion times per day on Amazon. Brands lack the resources/technology to keep track of these changes and ensure that, at any given time, product content is brand complaint.

Why 3pm

3PM’s ability to collect and analyze data is why Purina requested us to help with this problem. We worked with Purina to develop a platform that allows them to QC/ Audit and fix their listing content across Amazon, Walmart, Chewy and Target. In addition, they have set up a call with their Salsify (syndication provider).

How are my products being sold and who is selling them?2020-01-05T13:27:06-06:00

Problem

Marketplaces profit from limited transparency. For brands, this means that any company/person has direct access to their customers putting their brand reputation at risk.

Why 3PM?

3PM was founded as a brand protection company that took a technology and holistic data approach. This approach forced us to create unsupervised algorithms to organize listings and create merchant/ seller risk profiles. 3PM’s ability to quick search our internal database allows us not to rely on a websites search engine.

 

How does 3PM differ from its’ competitors?2020-01-05T13:20:04-06:00

Unlike our competitors that rely on an e-commerce’s API, 3PM scrapes the public data. This data is not limited; what we provide is what your customers are seeing.