Technology has played a key role in retail for decades, from early innovations like barcode scanning and digital point of sale devices, to the global frontier of modern logistics. Through it all, however, the fundamentals remain the same: retailers generate huge quantities of data, face unpredictable environments, and need to continually adapt to the ever-evolving needs of the customer. Throw in the chaos of Black Friday and Cyber Monday, and you’ve got one of the most complex enterprise challenges in the world.