Welcome to 3PM Snacks, a mid-week (and mid-day!) rundown of what’s going on in the worlds of eCommerce, big data, and artificial intelligence. We hope you find it informative and easy to digest.
For the second year in a row, the American Apparel and Footwear Association (AAFA) has recommended that Amazon be included on the United States Trade Representative’s (USTR) Notorious Markets List. It’s an accolade that Amazon surely won’t celebrate, let alone publicly acknowledge.
In their submission, the AAFA recognized that Amazon has been more engaged over the past year on intellectual property protection matters but that “Amazon needs to go further, by demonstrating the commitment to the resources and leadership necessary to make their brand protection programs scalable, transparent, and most importantly, effective.” In other words — Don’t talk about it; Be about it.
What’s more, if you believe some of AAFA’s members, Amazon’s engagement on intellectual property issues is little more than lip service:
There is no consideration given to follow up and requests for meetings to discuss issues are met with no response. Amazon invests a lot of time in speaking at conferences and socializing with brand owners. Outside of this, any efforts to connect with brands are minimal.
It will be interesting to see how Amazon responds this. Our prediction is regurgitated statements about investments in people and technology, rather than actions that move the needle.
It’s Q4. That means preseason is over for your Amazon business and it’s time to get your starters into the game. Fortunately, Practical Ecommerce has some tips for taking your Amazon detail pages to the next level over the next 30 days. Notably:
- Strategically including product benefits directly in titles;
- Adding text to your images to call out features or benefits; and
- Stressing customer needs in bullet points and product descriptions.
By the way, if you’re reading this and wondering if 3PM Solutions has a sophisticated artificial intelligence-powered tool to optimize your Amazon detail pages, then yes, we do.
Last week was a bit of a Red Wedding for CEOs, as WeWork’s Adam Neumann, eBay’s Devin Wenig, and Juul’s Kevin Burns all stepped down from their positions last week. The departures all have their own unique and — in some cases, scandalous — storylines, but it’s Wenig’s resignation from eBay that has eCommerce observers and eBay watchers abuzz.
Wenig’s separation from eBay was, by all accounts, amicable, and Wenig stated in a matter-of-fact tweet that he and the Board were simply not aligned on the future direction of eBay. What exactly is that future direction? The rumor mills are swirling, and most stories focus on the divestment of Stub Hub and the Classifieds business. However, some also are speculating that eBay will be ramping up its investments to make eBay more seller and customer friendly, as well as building out an advertising business.