Welcome to 3PM Snacks, a mid-week (and mid-day!) rundown of what’s going on in the worlds of eCommerce, big data, and artificial intelligence. We hope you find it informative and easy to digest.

Let’s go…

How to Write Amazon Product Titles That Drive Clicks

TL,DR version: Be concise.

Slightly longer version: Product titles are your first impression with customers. And with Amazon’s search algorithm. A product title should succinctly explain what your product is not what your product does. Product titles should be less than 200 characters — but, ideally 50-80 characters — and never be filled with keywords, rebate offers, claims, sales messaging, or anything else other than the product and its distinguishing features.

How to Find the Right AI Solution Provider

Artificial Intelligence (AI) seems to be a magical incantation of sorts that, if uttered by the right person in the right setting, your company turns into a tech unicorn. Because there’s money to be made, every company is now an “AI company” (even if 40% really aren’t).

Fortunately, Forbes contributor Brian Liang offers a helpful set of questions to separate the real AI companies from the imposters:

    1. What types of AI do you use?
    2. What are the specific algorithms you use in your ML?
    3. How are your ML models generated, trained, scored and validated, and who does this?
    4. What are the goals of each algorithm?
    5. How often are your ML models updated? How well do they perform against drift?
    6. What happens when your ML makes a bad decision?

(PS – Ask us these questions. We’re not a unicorn yet, but our AI is pretty great.)

How to Turn $1,000 into $4,500

Step 1: Travel in time back to 2009. Step 2: Buy $1,000 of eBay stock. Step 3: Profit!

But seriously…if you’re going back in time to 2009, grab a case of Dunkaroos. You can make a killing selling them on Amazon.