3 Strategies to Gain Control of Amazon's Marketplace


1. Who Is Selling Your Products? 

Amazon provides third-party sellers direct access to “your” customers,putting brand equity, relationships and customer experience in the hands of strangers. Remove fraudulent third-party sellers.

 

2. Product Reviews:

When a customer has a negative experience by an unauthorized third-party seller, the consumer blames the manufacture. You’ve lost a customer, not Amazon. This impacts your current and future sales. Use a proactive approach to product reviews.

 

3. Brand Safety 

Many third-party sellers create fraudulent listings to divert traffic and mislead your customers. Removing fraudulent listings will improve your customer experience.