3 Strategies to Gain Control of Amazon's Marketplace
19 October 2017
1. Who Is Selling Your Products?
Amazon provides third-party sellers direct access to “your” customers,putting brand equity, relationships and customer experience in the hands of strangers. Remove fraudulent third-party sellers.
2. Product Reviews:
When a customer has a negative experience by an unauthorized third-party seller, the consumer blames the manufacture. You’ve lost a customer, not Amazon. This impacts your current and future sales. Use a proactive approach to product reviews.
3. Brand Safety
Many third-party sellers create fraudulent listings to divert traffic and mislead your customers. Removing fraudulent listings will improve your customer experience.